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SGLT2i

August 05, 2019

New Jardiance TV DTC Campaign Observed

Here is a brief preview of this blast: A new Jardiance TV DTC commercial, called "Audrey is on it," has been observed. Of note, the commercial is set to the tune of the 1981 hit "Apache (Jump on it)" by the Sugarhill Gang, potentially in response to the success of other T2DM commercials that have also used jingles (Ozempic, Farxiga, and Tresiba). Below, FENIX provides analysis of the Jardiance TV commercial including insight on how the commercial's football/marching band theme is apropos leading into the NFL and college football seasons.