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GLP-1RA, Topics

March 16, 2018

FENIX Analysis: Ozempic Launch

Here is a brief preview of this blast: Novo Nordisk began actively promoting Ozempic (sc QW semaglutide) in the field in early February 2018, two months after the December 2017 approval. Below, FENIX has conducted a launch analysis, including thoughts on promotional materials, sampling strategy, and early insights from NRx trends.