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Glucose Monitoring

May 01, 2020

New Dexcom Pediatric TV DTC Campaign

Here is a brief preview of this blast: A new Dexcom G6 CGM TV commercial called, "Diabetes Didn't Come Up," has recently been observed. Of note, this is believed to be the first time that Dexcom has created a commercial solely focused on the G6 CGM pediatric indication. Below, FENIX provides analysis of the messaging used in the TV commercial, thoughts on why the pediatric TV DTC hasn’t occurred until ~2 years after launch, and Dexcom's peds positioning vs. Abbott Libre.