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SGLT2i

AZ Updates Farxiga Heart Failure Promotion on Websites

Here is a brief preview of this blast: AstraZeneca has recently updated its patient and HCP websites with new messaging for its heart failure indication based on the approval of the DECLARE CVOT. Recall, in November 2019, AZ also initiated an unbranded disease state education campaign called "Diabetes Can Break Your Heart." Below, FENIX provides analysis of the new promotion in the context of the evolving SGLT2i HF story including the DAPA-HF indication.