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Basal Insulin, DPP-IVi, Other, SGLT2i, Topics

August 29, 2018

Thoughts on Merck's Digital Diabetes App

Here is a brief preview of this blast: Merck and its partner Healthy Interactions launched a newly updated unbranded digital diabetes app called Map4health. Previously, the app was available with fewer features under the name “Conversation Map.” Interestingly, the platform can be used by both patients and HCPs; however, Merck and Healthy Interactions are primarily marketing the platform to HCPs with the intent to drive patient uptake through HCP recommendations. Below, FENIX provides an overview of the app features as well as thoughts on the program.